Café Campesino seeks to realize our vision by successfully importing, roasting and commercializing only Fair Trade, organic, specialty-grade coffee. By producing an exciting, positive experience for our customers, Café Campesino will build a loyal, deeply committed customer base and will become one of the nation’s leading Fair Trade, organic coffee companies. By living a Fair Trade life, we at Café Campesino demonstrate that a 100% Fair Trade business can succeed by: 1) achieving our profit objectives; 2) positively impacting the lives of our producer partners, their families and community and; 3) contributing to the maintenance and restoration of the environment.
Medium roasted coffee beans are light brown in color with a dry surface. Their flavor - both taste and aroma - is fully developed. Acidity* tends to be bright and the natural flavor characteristics of the green coffee beans are more easily discernible than if the beans had been roasted darker. Our medium roast is also known as an American, regular city, or brown roast.
Intermediate roast style. Our Full City-roasted coffee beans are medium to dark brown in color and are generally dry though they are dotted with tiny droplets or patches of oil. Their acidity* tends to be somewhat muted, compared to our Medium Roast, which is characterized by a more pronounced level of acidity.
Our french roasted coffee beans are dark brown with a shiny surface. Their flavor - both taste and aroma tends to lean towards bittersweet and smoky. Acidity* is virtually gone and the natural flavor characteristics of the green beans are masked by the smoky flavor created by heavier roasting. Our French Roast is also known as a French, Espresso, Italian, and Turkish roast. According to coffeereview.com, it is considered the norm for most American-style espressos.
Destiny Produce of Atlanta, GA
Move over typical food service distributors... there's a new kid on the block. Destiny Produce, founded in 2001 and located at the State Farmer's Market in Atlanta, is dedicated to bringing the freshest, tastiest, organic meat, dairy, produce and, now, coffee to customers throughout the southeast. With a squarely focused mission to support organics, sustainability, and fair market prices for producers, they are bridging a gap in the all-too-often world of much-too-corporate, genetically modified, “sweatshop” foods and beverages. As an example of their dedication, their sustainability practices extend far beyond buying and selling organic products. In addition to an aggressive recycling program for all the boxes, pallets, and plastic they encounter in their day-to-day is a bold commitment to powering their fleet of trucks with “bio-diesel,” made from 20% pure chicken fat from Georgia!
Their founder and president, Dee Dee Digby, says, "We are so excited about our alliance with Cafe Campesino coffee. Destiny Produce has always supported small, organic farms, and we've built our reputation on those relationships. Coffee is a staple item, making organic agriculture vitally important to farmers in the coffee-growing regions. Destiny Produce is proud to be working with a Georgia company--Cafe Campesino--to develop a broader market for their excellent organic, fair-trade coffee throughout the Southeast."
Tripp Pomeroy, president of Café Campesino, says, “When I visited with Dee Dee and her staff to share our story with them, I was deeply impressed with their level of commitment to fair trade and Cafe Campesino's work in the movement. Not only do they place the highest value on organics and sustainability in their business model but they are also genuinely concerned about the quality of life of the producers whose foods they distribute; from the coffee farmer in Colombia or Ethiopia to the fair trade roaster in Americus, GA. Thanks to Destiny Produce, food distribution throughout the Southeast just made a great stride forward... we feel fortunate to be part of their growing network."
Cafe Campesino embraces their approach and happily and humbly partners with a company whose efforts were recently honored with the Clayton County Chamber of Commerce's Small Business of the Year Award. Congratulations, Destiny Produce! Job well done.
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